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Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...
Theme Park Supplier's News of the Week #12
World Waterpark Association Success for WWA's 33th Symposium and Trade Show
World Waterpark Association
Hong Kong Disneyland to introdoce Iron Man Experience First major Marvel attraction planned in 2016
Hong Kong Disneyland to introdoce Iron Man Experience
Theme Park Supplier's News of the Week #11 Zamperla, Simworx, Electrosonic, Vortex
Theme Park Supplier's News of the Week #11
Theme Park Industry News Roundup #6 Liseber, Universal Parks and Resorts, IAAPA, Herschend ...
Theme Park Industry News Roundup #6
Premier Rides wins €8 million contract with Plopsa Gr... New launch coaster to open at Holiday Park in 2014
Premier Rides wins €8 million contract with Plopsa Gr...
Theme Park Industry News Roundup #5 Tokyo Disney Resort, Merlin, European Star Awards
Theme Park Industry News Roundup #5
Record anniversary edition for Euro Attractions Show More than 8,500 attendees on a record exhibit floor
Record anniversary edition for Euro Attractions Show
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CORPORATEPublished on January 28, 2014 NewsParcs to take an extended break
EVENTPublished on November 10, 2013 IAAPA Attractions Expo 2013 debuts next week in Orlando
CORPORATEPublished on November 10, 2013 Difficult season for Compagnie des Alpes' amusement parks
NEWPublished on October 21, 2013 Theme Park Supplier's News of the Week #12
EVENTPublished on October 21, 2013 Success for the 33th symposium and trade show of the World Waterpark...
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NEWPublished on October 13, 2013 Theme Park Supplier's News of the Week #11
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NewsParcs is an online trade publication dedicated to theme park industry professionals worldwide.

Since 1998, we work in direct contact with manufacturers, suppliers, consultants, owners and operators to publish only reliable and relevant information.

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Chiquita and Walt Disney World Resort Announce

Multi-Year Alliance

Update : 17:15 Published by François Mayné the 1 August 2011, Corporate.

Chiquita Brands International and Walt Disney World Resort announced an agreement today that will bring premium, healthy fresh Chiquita® and Fresh Express® products to a number of retail points at Walt Disney World in Lake Buena Vista, Fla. and the Disney Cruise Line. This new strategic alliance represents the commitment of both companies to provide consumers with healthy food options.

"We are pleased to work with Disney to offer healthy, nutritious Chiquita and Fresh Express products to the millions of guests who visit Walt Disney World Resort as well as the Disney Cruise Line each year ," said Fernando Aguirre, Chiquita chairman and chief executive officer. "This alliance joins two companies with the shared commitment of providing quality experiences to consumers. This is yet another step in Chiquita's efforts to improve world nutrition by extending distribution of our healthy fresh products, now to include the world's favorite vacation destinations."

Throughout Walt Disney World Resort and Disney Cruise Line, Chiquita and Fresh Express products will receive brand exclusivity within their respective categories and enjoy significant exposure to important consumer segments. The new agreement continues Chiquita's expansion into distribution points beyond traditional channels as well as providing an opportunity for Chiquita to educate consumers about the benefits of proper nutrition.

"This alliance complements our company's commitment to providing guests with high-quality, healthy food options," saidGeorge Aguel, senior vice president, Corporate Alliances for The Walt Disney Company.

As part of the agreement, Chiquita will serve as the sponsor of both the "Crush 'n' Gusher" at Typhoon Lagoon, themed around a tropical fruit processing center, and the "Living with the Land" attraction, where Chiquita will join forces with Disney to help teach guests about nutrition. In another joint effort, Chiquita will also participate in the "runDisney" marathon series to help promote healthy living and active lifestyles. Beginning with the upcoming Wine and Dine Half Marathon Weekend in September, Chiquita will share with guests and participants how its fresh and convenient products can help improve personal nutrition.

Chiquita and Fresh Express products add to Disney's existing portfolio of nutritious snack items as well as its ongoing effort to promote healthy lifestyles and nutrition for kids and families. Chiquita bananas and Fresh Express salad items will be featured throughout Walt Disney Resort and offer visitors convenient low calorie snacks.

The Walt Disney Company first pioneered groundbreaking nutritional guidelines in 2006 aimed at giving parents and children healthier eating options. Disney Magic of Healthy Living, a comprehensive initiative launched in 2010, builds on that commitment by inspiring kids and families to explore simple and fun ways to eat right and be active. Today, more than 85 percent of Disney's licensed food portfolio consists of healthier options, including produce and low-fat dairy.

About Chiquita Brands International, Inc.


Chiquita Brands International, Inc. (NYSE: CQB) is a leading international marketer and distributor of high-quality fresh and value-added food products - from energy-rich bananas and other fruits to nutritious blends of convenient green salads. The company markets its healthy, fresh products under the Chiquita® and Fresh Express® premium brands and other related trademarks. With annual revenues of more than $3 billion, Chiquita employs more than 21,000 people and has operations in nearly 70 countries worldwide. For more information, please visit our corporate web site at www.chiquitabrands.com.
Written by François Mayné François Mayné Publishing Director » Contact Us
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Walt Disney World Resort (Amusement park)
United States
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Group : Walt Disney Parks & Resorts
Site : disneyworld.disney.go.com

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