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Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...
Theme Park Supplier's News of the Week #12
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Record anniversary edition for Euro Attractions Show More than 8,500 attendees on a record exhibit floor
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Cedar Fair continues its strong growth momentum

after the summer season

Update : 07/10/13 - 16h07 Published by François Mayné the 6 October 2013, Corporate.
Cedar Fair Entertainment Company has announced new record financial results through the first half of its fiscal 2013 ended on June 30. The operator of regional amusement parks, water parks and hotels (twenty properties across North America) reported that its interim net revenues amounted to $403.4 million (approx €297 million), up 5% compared with the same period a year ago.

Cedar Fair remains confident in achieving a fourth consecutive year of record results.The higher turnover was attributable to a 5% increase in average in-park guest per capita and a 6% increase in out-of-park revenues. These were slightly offset by a less than 1% decrease in attendance to 8.7 million visitors mostly due to the sale of one of the group's water parks (Knott's Soak City – San Diego) at the end of 2012.

Despite this record net revenue over the first six months, Cedar Fair reported a larger net loss of $61.7 million versus a net loss of $28.8 million during the previous fiscal. The company explained that this was primarily attributable to the write off of loan fees (as a result of the company's refinancing) and an increase in foreign currency losses. From an operational perspective, operating costs and expenses through the first half were up 1% in line with the company's expectations.

Cedar Fair continued its strong performance through the Labor Day Weekend. As of September 1, year-to-date net revenues increased approximately 6%, to approximately $927 million compared with $876 million a year ago. The growth is still driven by a 5% increase in average in-park guest per capita spending and by a 7% increase in out-of-park revenues. Excluding Knott's Soak City – San Diego, attendance increased by 1% to 19.3 million visits.

"We are pleased with our strong performance across all aspects of our business," said Matt Ouimet, Cedar Fair's president and chief executive officer. "Our continued focus on providing our guests with the 'Best Day of Summer' experience each and every time they visit our parks has led to increases in attendance and average in-park guest per capita spending, as well as higher revenues at our resort properties.”

We continue to see guests respond favorably to our long-term 'FUNforward' growth initiatives which have helped to increase revenues across all aspects of our business. We know that delivering a great guest experience to every guest, every time they visit is critical to the success," noted Matt Ouimet. "While new rides, attractions and shows are important elements, the guest experience is largely defined by the quality of service our employees provide. I am very proud of our employees as they work diligently to serve our guests in a manner consistent with our cornerstones of Safety, Service, Courtesy, Cleanliness and Integrity.”

One of the highlights of the 2013 investment plan of  Cedar Fair is the B&M winged roller coaster GateKeeper opened at Cedar Fair.Cedar Fair underlined that record attendance and guest per capita spending were driven by the positive guest response to the new ride offering, including the record-breaking winged roller coaster 'GateKeeper' at Cedar Point the new 'Boardwalk' themed area at Knott's Bery Farm, the wooden coaster 'Gold Striker' at California's Great America and the combination and expansion of the Oceans of Fun water park with Worlds of Fun. "Our strong capital line-up, coupled with the second year of our 'Thrills Connect' marketing campaign and new e-commerce platform, have resulted in record season pass sales for our 2013 operating season," added Matt Ouimet. "We have also experienced steady growth in group sales this year, as we continue to add value to our offerings, improve catering facilities and have the second-year benefit of an incentivized sales force.”

Cedar Fair remains confident in its ability to achieve a fourth consecutive year of record results and reaffirmed its full-year guidance of net revenues between $1.100 billion and $1.125 billion and Adjusted EBITDA (which management believes is a meaningful measure of the company's park-level operating results) $415 million and $425 million. Matt Ouimet concluded: "We believe the positive momentum we have created thus far will continue into our increasingly important fall season as our special award-wining Halloween events provide an exceptional value proposition for our guests.”

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Tag : Marketing(17 articles found)

Cedar Fair continues its strong growth momentum after the summer season read more

Cedar Fair Entertainment Company has announced new record financial results through the first half of its fiscal 2013 ended on June 30. The operator...

CORPORATE | Cedar Fair Entertainment - Published on October 6, 2013
Good start to fiscal year for Cedar Fair Entertainment with net revenues up 5% read more

The US operator Cedar Fair Entertainment Company, which manages twenty parks and resorts in the United States and Canada, has had a good start...

CORPORATE | Cedar Fair Entertainment - Published on July 2, 2013
Cedar Fair selects The Coca-Cola Company as new Official Beverage Sponsor read more

Cedar Fair Entertainment Company, a leader in regional amusement parks, water parks and active entertainment, and The Coca-Cola Company announced...

CORPORATE | Cedar Fair Entertainment - Published on October 26, 2012
Six Flags renews and expands partnership with The Coca-Cola Company for another 10 years read more

Six Flags Entertainment Corporation (NYSE: SIX), the world's largest regional theme park company, and The Coca-Cola Company (NYSE: KO) today...

CORPORATE | Six Flags Entertainment Corp. - Published on July 18, 2012
Disneyland Paris takes top prize at the 11th Annual Creative Business Idea Awards read more

How do you increase traffic at a theme park when unemployment rates hover around 10 percent and the national economy has flat-lined? That was...

CORPORATE | Disneyland Paris - Published on May 21, 2012
Six Flags Entertainment launches integrated marketing partnership with Nokia read more

Six Flags Entertainment Corporation, the world's largest regional theme park company with 19 parks across the United States, Mexico and Canada, announced today ...

CORPORATE | Six Flags Entertainment Corp. - Published on May 7, 2012
Six Flags announces new partnership agreement with Clearasil® read more

Six Flags Entertainment Corporation today announced a new partnership agreement with Clearasil®, a leading brand of skin care products, to ...

CORPORATE | Six Flags Entertainment Corp. - Published on April 17, 2012
Sony partnering with Disney Parks in a co-branded marketing campaign read more

Sony Electronics announced it has teamed up with Walt Disney Parks and Resorts to promote its latest line of Handycam® camcorders in a new integrated ...

CORPORATE | Walt Disney Parks & Resorts - Published on April 15, 2012
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