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Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...

World Waterpark Association Success for WWA's 33th Symposium and Trade Show

Hong Kong Disneyland to introdoce Iron Man Experience First major Marvel attraction planned in 2016

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Oriental Land Co. announces record financial results

for Tokyo Disney Resort in FY 2012

Update : 09/08/13 - 11h00 Published by François Mayné the 2 June 2013, Corporate.

The tragic earthquake of March 11, 2011 seems to be just a bad memory for the executives of Oriental Land Company (OLC Group), the owner and operator of Tokyo Disney Resort in Urayasu, south-east of the Japanese capital city.

Two years after the disaster whose consequences were primarily economic with a significant decrease in attendance and revenue during the fourth quarter of fiscal year 2010 and during the first half of fiscal year 2011, the destination has indeed quickly recovered a strong growth dynamics to reach today record financial results.

Oriental Land Co. announces record financial results for Tokyo Disney Resort in FY 2012

OLC Group has announced that the total combined attendance at the two theme parks Tokyo Disneyland and Tokyo DisneySea reached the record figure of 27.503 million visitors in fiscal 2012 (from April 1, 2012 to March 31, 2013), a strong increase of 108.5%, or 2,156 million more visitors compared to FY 2011. One must go back to FY 2008 to find the previous record set at 27.22 million admissions.

This attendance resulted in record financial results, with a turnover of 395.5 billion yen (approximately €3 billion), up 9.9%, an operating income of 81.4 billion yen (about €618 million), up 21.7% and a net income of 51.4 billion yen (about 390 million). The average spending by visitors is also rising (whether in terms of ticket sales, merchandise or F&B) as well as the occupation rate of the three hotels that the company manages.

OLC Group explains this excellent performance by the combination of several factors, quoting the opening of the interactive dark ride Toy Story Mania! and the success of the seasonal events program that included “Mickey & Duffy’s Spring Voyage” at Tokyo DisneySea and “Disney Natsu Matsuri” at Tokyo Disneyland as well as the festivities of Halloween and Christmas. The resort has also benefited from favorable weather conditions during the summer and the last quarter of the fiscal year.

Tokyo Disney Resort welcomed 27.5 million guests in FY 2012, establishing a new record high in attendance.

The opening of the interactive dark ride Toy Story Mania! is one of the reasons of the record financial results.

The strategy of sustainable growth willed by OLC Group therefore bears fruit. The main stated objective of the company is to increase the number of fans (literally) of the destination while boosting the rate of repeat visits. To achieve this, the company has implemented various measures such as the creation of regular events, the introduction of new attractions with high value for families, the focus on vacation packages and the enhancing of guest satisfaction. Three segments are being particularly targeted: families with young children,''post-families" (adults over 40/45 years whose children have grown up) and foreign tourists.

OLC Group is optimistic regarding the outlook for fiscal year 2013, Tokyo Disney Resort celebrating the 30th anniversary of Tokyo Disneyland this year. Since April 15, the festivities of "Happiness Is Here" began with a new daily parade while the popular simulator ride "Star Tours: The Adventure Continues" has reopened in early May after more than a year of work (investment: 7 million yen or €53 million). According initial estimations of the company, the attendance level should be able to reach a new record of 27.7 million visitors. As for revenues and net earnings, they could exceed respectively 413 and 52 billion yen.

Tokyo Disneyland - Tokyo DisneySea - Walt Disney Parks & Resorts - Attendance - Financial Information - - - - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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Hydro (Oakwood Theme Park) Gyrotour (Futuroscope) Blue Fire (Europa-Park) Sledge Hammer (Bobbejaanland) Stunt Fall (Parque Warner Madrid) Toy Story Mission Parachute (Walt Disney Studios) Troy (Toverland) Star Flyers (Plopsaland) Uppswinget (Liseberg) Lynet (Farup Sommerland) Grande Roue (Walibi Belgium) Cobra (Paultons Family Theme Park) G-force (Walibi Holland) Stealth (Thorpe Park) El Volador (Bellewaerde Park) Katun (Mirabilandia) Hurakan Condor (Port Aventura)