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Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...
Theme Park Supplier's News of the Week #12
World Waterpark Association Success for WWA's 33th Symposium and Trade Show
World Waterpark Association
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Hong Kong Disneyland to introdoce Iron Man Experience
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Theme Park Supplier's News of the Week #11
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Theme Park Industry News Roundup #6
Premier Rides wins €8 million contract with Plopsa Gr... New launch coaster to open at Holiday Park in 2014
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Theme Park Industry News Roundup #5 Tokyo Disney Resort, Merlin, European Star Awards
Theme Park Industry News Roundup #5
Record anniversary edition for Euro Attractions Show More than 8,500 attendees on a record exhibit floor
Record anniversary edition for Euro Attractions Show
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CORPORATEPublished on January 28, 2014 NewsParcs to take an extended break
EVENTPublished on November 10, 2013 IAAPA Attractions Expo 2013 debuts next week in Orlando
CORPORATEPublished on November 10, 2013 Difficult season for Compagnie des Alpes' amusement parks
NEWPublished on October 21, 2013 Theme Park Supplier's News of the Week #12
NEWPublished on October 13, 2013 Theme Park Supplier's News of the Week #11
NEWPublished on October 13, 2013 Theme Park Industry News Roundup – Issue #6
581 articles published » See all articles

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NewsParcs is an online trade publication dedicated to theme park industry professionals worldwide.

Since 1998, we work in direct contact with manufacturers, suppliers, consultants, owners and operators to publish only reliable and relevant information.

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PortAventura targets foreign markets to boost its

growth and reach 5 million visitors

Update : 20/03/13 - 11h13 Published by François Mayné the 19 March 2013, Corporate.
PortAventura is smiling again. With an attendance of 3.8 million visitors in 2012 (+3% compared to 2011), the lean years now seem far behind the Spanish resort which has managed to revive a dynamic growth despite the gloomy economic situation in Europe, particularly in Spain.

This success is primarily due to the Italian investment company Investindustrial, now the company's sole shareholder since the purchase of CaixaBank's shares in last November. In the capital since 2009, it has invested over 80 million euros and today forges great ambitions for the future. Its main objective was clarified recently: increase the number of foreign visitors to 50% of total attendance.

The current strategy, oriented towards external markets, is already paying off. With the opening of the family themed area SésamoAventura, the Gold River Hotel Resort and the tallest roller coaster in Europe Shambhala, PortAventura has indeed welcomed nearly 35% of foreigners last year, a figure up 5% compared to the previous season (it was only 13% at the opening of the theme park in 1995).

French visitors were the most numerous (about 45% of total) with a high rate of repeat visits. They come mostly from the south of the country for short stays during school holiday periods. They are followed by visitors from Russia (25% of total), a high-growth market (+75% since 2011) with a huge potential. English and Irish visitors come in third place (20% of total) particularly thanks to partnerships with tour operators. Finally, many marketing efforts are conducted on German and Benelux markets with encouraging results: 20% more visitors in 2012.

PortAventura has welcomed 3.8 million visitors in 2012, mainly thanks to the opening of Shambhala.

According to a statement of PortAventura, Shambhala is the driving force behind the successful 2012 season, the ride being considered as the most successful project in its history. The hyper coaster Bolliger & Mabillard - which costed 25 million euros - has been the most popular attraction of the theme park with over 1.7 million passengers in 8 months. It has also been rewarded by specialist publications, professional associations and enthusiasts communities.

To achieve its objective of 50% of foreign visitors, Investindustrial has announced a plan to invest 75 million euros for the next 5 years, the first phase being underway at the water park Costa Caribe Aquatic Park. The project is an expansion of approximately 1.5 hectares (3.5 acres) that includes new attractions, including Europe's tallest waterslide whose design was entrusted to the Canadian manufacturer ProSlide Technology.

This season, Investindustrial invests 10 million euros to expand its water park Costa Caribe Aquatic Park.

In the context of its international development, PortAventura will now display a new slogan: "European Destination Resort". The company defines itself as one of the best leisure destinations in Europe for families and intends to make more widely known its commercial offer which also includes four hotels (2,000 rooms) and a convention center near the Mediterranean Sea and not far from Barcelona.

With another 70 hectares (173 acres) of land available for further developments, Investindustrial has other projects in the pipeline. The group has set another target: to reach 5 million visitors in the medium term and become the second most visited destination resort in Europe after Disneyland Paris.

All Articles(613 articles found)

NewsParcs to take an extended break read more

These past three years have been intense for NewsParcs. Our magazine, which has been dedicated to the global theme parks industry since 1998, underwent major changes to become one of the most appreciated magazines among many...

CORPORATE | NewsParcs - Published on January 28, 2014
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NEW | Roundup of News - Published on October 21, 2013
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EVENT | World Waterpark Association - Published on October 21, 2013
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The NewsParcs' Theme Park Supplier's News of the Week is a round-up of the latest news relative to companies supplying the theme park industry around the world.  This weekly report covers topics such as corporate announcements, ...

NEW | Roundup of News - Published on October 13, 2013
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Our Industry Roundup is a summary of the latest major news related to the theme park industry worldwide. We report news specifically on operators, owners, trade associations and related organizations, including trends, attendance...

NEW | Roundup of News - Published on October 13, 2013
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