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Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...

World Waterpark Association Success for WWA's 33th Symposium and Trade Show

Hong Kong Disneyland to introdoce Iron Man Experience First major Marvel attraction planned in 2016

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Record anniversary edition for Euro Attractions Show More than 8,500 attendees on a record exhibit floor

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CORPORATEPublished on January 28, 2014 NewsParcs to take an extended break

EVENTPublished on November 10, 2013 IAAPA Attractions Expo 2013 debuts next week in Orlando

CORPORATEPublished on November 10, 2013 Difficult season for Compagnie des Alpes' amusement parks

NEWPublished on October 21, 2013 Theme Park Supplier's News of the Week #12

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NewsParcs is an online trade publication dedicated to theme park industry professionals worldwide.

Since 1998, we work in direct contact with manufacturers, suppliers, consultants, owners and operators to publish only reliable and relevant information.

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NewsParcs will do a full coverage of the IAAPA Attractions Expo 2013 in Orlando to have a look at the latest trends and developments of the global theme park industry.

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MediaMation crosses over the cinema marketplace

with its X4D Motion EFX theaters

Update : 20:01 Published by François Mayné the 27 January 2013, New.

MediaMation, one of the leading supplier of 4D/5D motion theaters and seats for the attractions industry, has crossed over into the cinema marketplace supplying Mexico’s Cinemex, the world’s 6th largest chain, with a roll-out of X4D® Motion EFX theaters and programming of new feature film releases with the major U.S. film studios and distributors.

Cinemex has selected MediaMation to provide 15 – 250+ full-auditorium installs of the X4D® Motion EFX Attraction Series seats, with full motion and effects, joining the wave of new immersive experiences at the cinema. Cinemex plans to launch one cinema per month beginning with their flagship Cinemex Santa Fe site, located in the Metropolitan area of Mexico City, on Friday, January 25, 2013, followed by Cinemex Mundo E and Cinemex Aragón.

“Cinemex is extremely excited about our agreement with MediaMation to bring 4D technology to our cinemas in Mexico. We selected the X4D® Motion EFX experience for its exceptional performance as MediaMation is a trusted innovator in this field for over 20 years,” remarks Rolando Maggi Saez, Operations. “The Mexican audience is fanatical over 4D and our intent is to eventually expand to all of our locations in Mexico.”

MediaMation crosses over the cinema marketplace with its X4D Motion EFX theaters

The X4D® feature film slate for Mexico will launch with HANSEL AND GRETEL: WITCH HUNTERS, distributed by Paramount Pictures, followed by at least one new release per month with select films from all the major studios.

“Our first X4D® programmed feature film, HANSEL AND GRETEL: WITCH HUNTERS, from Paramount Pictures, is a fantastic film to launch,” states Alison Jamele, President of MediaMation. “The action sequences will be highlighted with motion, pops, tickles, vibration, wind, mist, fog, strobes and scent, to make you feel as if you are truly in the scene. Cinema-goers are going to love the extra dimension and depth of the films they are watching in X4D®.”

The X4D® Motion EFX Experience uses air pneumatics to control the motion (side to side, front to back, up and down) and effects in the seat and auditorium for a fully immersive experience which include an array of experiences, from powerful seat transducers - subwoofers under each seat that react to the soundtrack of the film, to seat poppers and pokers, air and water blasts, leg and neck ticklers, wind, strobe, fog and even scent. The motion and effects are meticulously programmed frame by frame to match the exact action of the film.

For more information about MediaMation, please read our related articles below or visit www.mediamation.com.

- - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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CORPORATE | NewsParcs - Published on January 28, 2014

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The NewsParcs' Theme Park Supplier's News of the Week is a round-up of the latest news relative to companies supplying the theme park industry around the world. This weekly report covers topics such as corporate announcements, ...

NEW | Roundup of News - Published on October 13, 2013

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NEW | Roundup of News - Published on October 13, 2013

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Hydro (Oakwood Theme Park) Gyrotour (Futuroscope) Blue Fire (Europa-Park) Sledge Hammer (Bobbejaanland) Stunt Fall (Parque Warner Madrid) Toy Story Mission Parachute (Walt Disney Studios) Troy (Toverland) Star Flyers (Plopsaland) Uppswinget (Liseberg) Lynet (Farup Sommerland) Grande Roue (Walibi Belgium) Cobra (Paultons Family Theme Park) G-force (Walibi Holland) Stealth (Thorpe Park) El Volador (Bellewaerde Park) Katun (Mirabilandia) Hurakan Condor (Port Aventura)