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Merlin Entertainments, the world’s second largest attractions operator, has chosen global payment services provider, DataCash, to deliver a single global payment processing solution for 68 sites across four continents. Merlin’s portfolio of brands includes some of the world’s most reputable attractions such as the London Eye, Madame Tussauds, LEGOLAND, Alton Towers and SEA LIFE.
DataCash’s single payment processing platform is designed to provide Merlin’s 40 million customers with a better purchasing experience and will create significant efficiencies for the company as it seeks to streamline its payment processing and fraud prevention methodologies. DataCash was able to offer Merlin Entertainments a single global gateway, delivering multiple, alternative payment types and fraud for its global customer base.
As a result of the implementation, Merlin has seen a number of benefits. As Merlin Entertainments expands its business in the Asia-Pacific region, DataCash is ready to deliver standard card and alternative payment processing as well as other value added services as Merlin Entertainments opens new attractions in Asia. DataCash’s Standard Payments Solution has reduced Merlin Entertainments’ over all payment processing costs through efficiencies delivered by using a single interface for global customer payments. In addition, DataCash’s Outsourced Offline Fraud Screening Solution delivers fraud screening services for each attraction
Through DataCash’s 50 global acquirer connections, Merlin Entertainments can offer visitors a wide range of payment types as well as allowing it to outreach to regions that it previously had not been present in.
David Paice, eCommerce Director, Merlin Entertainments said: “DataCash was able to deliver a single integrated payment processing solution that meets the needs of Merlin Entertainments’ growing international business. We wanted a partner who was able to deliver cost savings as well as a scope and scale that matched our ambitions. DataCash clearly understood our business requirements both past and future.”
Ajay Bhalla, President, DataCash said: “Merlin Entertainments knew that individual local payment solutions weren’t delivering the value they needed and DataCash was able to offer a solution that was tailored to address this specific pain point. It was great to match this need with a solution that fit Merlin Entertainments’ business so well. We are extremely proud that in delivering this solution we went live on the day we said we would go live so the planning and project management was spot on.”
These past three years have been intense for NewsParcs. Our magazine, which has been dedicated to the global theme parks industry since 1998, underwent major changes to become one of the most appreciated magazines among many...
CORPORATE | NewsParcs - Published on January 28, 2014
Our Theme Park Supplier's News of the Week is a round-up of the latest news relative to companies supplying the theme park industry around the world. This weekly report covers topics such as corporate announcements, financial ...
The NewsParcs' Theme Park Supplier's News of the Week is a round-up of the latest news relative to companies supplying the theme park industry around the world. This weekly report covers topics such as corporate announcements, ...
Our Industry Roundup is a summary of the latest major news related to the theme park industry worldwide. We report news specifically on operators, owners, trade associations and related organizations, including trends, attendance...