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Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...

World Waterpark Association Success for WWA's 33th Symposium and Trade Show

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CORPORATEPublished on January 28, 2014 NewsParcs to take an extended break

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NewsParcs is an online trade publication dedicated to theme park industry professionals worldwide.

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Merlin Entertainments Chooses DataCash to Deliver

Single Payment Processing Platform

Update : 23:56 Published by François Mayné the 29 May 2012, Corporate.

Merlin Entertainments, the world’s second largest attractions operator, has chosen global payment services provider, DataCash, to deliver a single global payment processing solution for 68 sites across four continents. Merlin’s portfolio of brands includes some of the world’s most reputable attractions such as the London Eye, Madame Tussauds, LEGOLAND, Alton Towers and SEA LIFE.

DataCash’s single payment processing platform is designed to provide Merlin’s 40 million customers with a better purchasing experience and will create significant efficiencies for the company as it seeks to streamline its payment processing and fraud prevention methodologies. DataCash was able to offer Merlin Entertainments a single global gateway, delivering multiple, alternative payment types and fraud for its global customer base.

Merlin Entertainments Chooses DataCash to DeliverSingle Payment Processing Platform

As a result of the implementation, Merlin has seen a number of benefits. As Merlin Entertainments expands its business in the Asia-Pacific region, DataCash is ready to deliver standard card and alternative payment processing as well as other value added services as Merlin Entertainments opens new attractions in Asia. DataCash’s Standard Payments Solution has reduced Merlin Entertainments’ over all payment processing costs through efficiencies delivered by using a single interface for global customer payments. In addition, DataCash’s Outsourced Offline Fraud Screening Solution delivers fraud screening services for each attraction

Through DataCash’s 50 global acquirer connections, Merlin Entertainments can offer visitors a wide range of payment types as well as allowing it to outreach to regions that it previously had not been present in.

David Paice, eCommerce Director, Merlin Entertainments said: “DataCash was able to deliver a single integrated payment processing solution that meets the needs of Merlin Entertainments’ growing international business. We wanted a partner who was able to deliver cost savings as well as a scope and scale that matched our ambitions. DataCash clearly understood our business requirements both past and future.”

Ajay Bhalla, President, DataCash said: “Merlin Entertainments knew that individual local payment solutions weren’t delivering the value they needed and DataCash was able to offer a solution that was tailored to address this specific pain point. It was great to match this need with a solution that fit Merlin Entertainments’ business so well. We are extremely proud that in delivering this solution we went live on the day we said we would go live so the planning and project management was spot on.”

Partnership - - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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Hydro (Oakwood Theme Park) Gyrotour (Futuroscope) Blue Fire (Europa-Park) Sledge Hammer (Bobbejaanland) Stunt Fall (Parque Warner Madrid) Toy Story Mission Parachute (Walt Disney Studios) Troy (Toverland) Star Flyers (Plopsaland) Uppswinget (Liseberg) Lynet (Farup Sommerland) Grande Roue (Walibi Belgium) Cobra (Paultons Family Theme Park) G-force (Walibi Holland) Stealth (Thorpe Park) El Volador (Bellewaerde Park) Katun (Mirabilandia) Hurakan Condor (Port Aventura)