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Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...

World Waterpark Association Success for WWA's 33th Symposium and Trade Show

Hong Kong Disneyland to introdoce Iron Man Experience First major Marvel attraction planned in 2016

Theme Park Supplier's News of the Week #11 Zamperla, Simworx, Electrosonic, Vortex

Theme Park Industry News Roundup #6 Liseber, Universal Parks and Resorts, IAAPA, Herschend ...

Premier Rides wins €8 million contract with Plopsa Gr... New launch coaster to open at Holiday Park in 2014

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Record anniversary edition for Euro Attractions Show More than 8,500 attendees on a record exhibit floor

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NewsParcs is an online trade publication dedicated to theme park industry professionals worldwide.

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Six Flags announces new partnership agreement

with Clearasil®

Update : 20:02 Published by François Mayné the 17 April 2012, Corporate.

Six Flags Entertainment Corporation today announced a new partnership agreement with Clearasil®, a leading brand of skin care products, to be the title sponsor of this summer's concert series held at participating Six Flags parks across the United States.

Kicking off in May, the Clearasil Summer Concert Series will host approximately 25 to 30 shows encompassing a diverse mix of talent including Cobra Starship, Gavin DeGraw and Colbie Caillat as well as top and emerging recording artists in the genres of Pop, Rock, R&B, Country, and Christian.

"With its consistent position among teens, Clearasil is a great brand to partner with on our summer concert series," said David McKillips, senior vice president of corporate alliances. "We look forward to using our effective in-park media and experiential marketing benefits to complement Clearasil's goals this summer."

As title sponsor of the concert series, Clearasil brand messaging and communications will be featured in park media and promotions touting the concert series, as well as throughout Six Flags Media Networks, including commercials on Six Flags TV, out-of-home signage and experiential sampling in parks. Additionally, Six Flags and Clearasil will partner for a national sweepstakes, a consumer engagement initiative hosted on the Clearasil Facebook page in which one lucky winner will win a VIP fly-away grand prize to a Clearasil Summer Concert at the Six Flags park of their choice. Support for the sweepstakes will include social media, online advertising, in-park promotion and retail support.

The participating Six Flags parks include Six Flags America in Bowie, MD; Six Flags Fiesta Texas in San Antonio, TX; Six Flags Great Adventure in Jackson, NJ; Six Flags New England in Agawam, MA; Six Flags Over Georgia in Austell, GA; Six Flags St. Louis in St. Louis, MO; Six Flags Great America in Gurnee, IL; and Six Flags Over Texas in Arlington, TX.

Partnership - Marketing - - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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Tag : Partnership(26 articles found)

Plans for a Twentieth Century Fox Theme Park unveiled by Resorts World Genting in Malaysia read more

Genting Malaysia Berhad, a company member of the Malaysian conglomerate Genting Group formalized in late July the signing of a licensing agreement...

PROJECT | - Published on August 11, 2013

Theme Park Supplier's News of the Week #4 read more

NewsParcs' Theme Park Supplier's News of the Week is a review of the latest news and releases of companies supplying the theme park industry worldwide. This weekly report covers topics such as corporate announcements, financial...

NEW | Roundup of News - Published on July 23, 2013

Theme Park Industry News Roundup – Issue #2 read more

NewsParcs' Theme Park Industry News Roundup is a summary of the latest major news related to the theme park industry worldwide. Unlike our "Theme Park Supplier's News of the Week" category of articles that we publish each...

NEW | Roundup of News - Published on July 23, 2013

Cedar Fair selects The Coca-Cola Company as new Official Beverage Sponsor read more

Cedar Fair Entertainment Company, a leader in regional amusement parks, water parks and active entertainment, and The Coca-Cola Company announced...

CORPORATE | Cedar Fair Entertainment - Published on October 26, 2012

RGH signs agreement for an Interactive Adventure for The Red Sea Astrium in Jordan read more

Rubicon Group Holding (RGH), designer and project manager for The Red Sea Astrarium (TRSA), has signed a licensing agreement with the American...

PROJECT | RGH Themed Entertainment - Published on October 22, 2012

Cedar Fair announces extended partnership with The ICEE Company read more

Cedar Fair Entertainment Company, a leader in regional amusement parks, water parks and active entertainment, today announced an extended multi-year...

CORPORATE | Cedar Fair Entertainment - Published on October 18, 2012

Disneyland Paris selects OSRAM AG as new official lighting partner read more

OSRAM AG and Euro Disney Associés S.C.A., which operates Disneyland Paris, yesterday announced a five-year strategic corporate alliance. This agreement wi...

CORPORATE | Disneyland Paris - Published on October 2, 2012

Six Flags renews and expands partnership with The Coca-Cola Company for another 10 years read more

Six Flags Entertainment Corporation (NYSE: SIX), the world's largest regional theme park company, and The Coca-Cola Company (NYSE: KO) today...

CORPORATE | Six Flags Entertainment Corp. - Published on July 18, 2012

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