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Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...

World Waterpark Association Success for WWA's 33th Symposium and Trade Show

Hong Kong Disneyland to introdoce Iron Man Experience First major Marvel attraction planned in 2016

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Six Flags announces new partnership agreement

with Clearasil®

Update : 20:02 Published by François Mayné the 17 April 2012, Corporate.

Six Flags Entertainment Corporation today announced a new partnership agreement with Clearasil®, a leading brand of skin care products, to be the title sponsor of this summer's concert series held at participating Six Flags parks across the United States.

Kicking off in May, the Clearasil Summer Concert Series will host approximately 25 to 30 shows encompassing a diverse mix of talent including Cobra Starship, Gavin DeGraw and Colbie Caillat as well as top and emerging recording artists in the genres of Pop, Rock, R&B, Country, and Christian.

"With its consistent position among teens, Clearasil is a great brand to partner with on our summer concert series," said David McKillips, senior vice president of corporate alliances. "We look forward to using our effective in-park media and experiential marketing benefits to complement Clearasil's goals this summer."

As title sponsor of the concert series, Clearasil brand messaging and communications will be featured in park media and promotions touting the concert series, as well as throughout Six Flags Media Networks, including commercials on Six Flags TV, out-of-home signage and experiential sampling in parks. Additionally, Six Flags and Clearasil will partner for a national sweepstakes, a consumer engagement initiative hosted on the Clearasil Facebook page in which one lucky winner will win a VIP fly-away grand prize to a Clearasil Summer Concert at the Six Flags park of their choice. Support for the sweepstakes will include social media, online advertising, in-park promotion and retail support.

The participating Six Flags parks include Six Flags America in Bowie, MD; Six Flags Fiesta Texas in San Antonio, TX; Six Flags Great Adventure in Jackson, NJ; Six Flags New England in Agawam, MA; Six Flags Over Georgia in Austell, GA; Six Flags St. Louis in St. Louis, MO; Six Flags Great America in Gurnee, IL; and Six Flags Over Texas in Arlington, TX.

Partnership - Marketing - - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
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Tag : Marketing(17 articles found)

Cedar Fair continues its strong growth momentum after the summer season read more

Cedar Fair Entertainment Company has announced new record financial results through the first half of its fiscal 2013 ended on June 30. The operator...

CORPORATE | Cedar Fair Entertainment - Published on October 6, 2013

Good start to fiscal year for Cedar Fair Entertainment with net revenues up 5% read more

The US operator Cedar Fair Entertainment Company, which manages twenty parks and resorts in the United States and Canada, has had a good start...

CORPORATE | Cedar Fair Entertainment - Published on July 2, 2013

Cedar Fair selects The Coca-Cola Company as new Official Beverage Sponsor read more

Cedar Fair Entertainment Company, a leader in regional amusement parks, water parks and active entertainment, and The Coca-Cola Company announced...

CORPORATE | Cedar Fair Entertainment - Published on October 26, 2012

Six Flags renews and expands partnership with The Coca-Cola Company for another 10 years read more

Six Flags Entertainment Corporation (NYSE: SIX), the world's largest regional theme park company, and The Coca-Cola Company (NYSE: KO) today...

CORPORATE | Six Flags Entertainment Corp. - Published on July 18, 2012

Disneyland Paris takes top prize at the 11th Annual Creative Business Idea Awards read more

How do you increase traffic at a theme park when unemployment rates hover around 10 percent and the national economy has flat-lined? That was...

CORPORATE | Disneyland Paris - Published on May 21, 2012

Six Flags Entertainment launches integrated marketing partnership with Nokia read more

Six Flags Entertainment Corporation, the world's largest regional theme park company with 19 parks across the United States, Mexico and Canada, announced today ...

CORPORATE | Six Flags Entertainment Corp. - Published on May 7, 2012

Six Flags announces new partnership agreement with Clearasil® read more

Six Flags Entertainment Corporation today announced a new partnership agreement with Clearasil®, a leading brand of skin care products, to ...

CORPORATE | Six Flags Entertainment Corp. - Published on April 17, 2012

Sony partnering with Disney Parks in a co-branded marketing campaign read more

Sony Electronics announced it has teamed up with Walt Disney Parks and Resorts to promote its latest line of Handycam® camcorders in a new integrated ...

CORPORATE | Walt Disney Parks & Resorts - Published on April 15, 2012

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