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Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...
Theme Park Supplier's News of the Week #12
World Waterpark Association Success for WWA's 33th Symposium and Trade Show
World Waterpark Association
Hong Kong Disneyland to introdoce Iron Man Experience First major Marvel attraction planned in 2016
Hong Kong Disneyland to introdoce Iron Man Experience
Theme Park Supplier's News of the Week #11 Zamperla, Simworx, Electrosonic, Vortex
Theme Park Supplier's News of the Week #11
Theme Park Industry News Roundup #6 Liseber, Universal Parks and Resorts, IAAPA, Herschend ...
Theme Park Industry News Roundup #6
Premier Rides wins €8 million contract with Plopsa Gr... New launch coaster to open at Holiday Park in 2014
Premier Rides wins €8 million contract with Plopsa Gr...
Theme Park Industry News Roundup #5 Tokyo Disney Resort, Merlin, European Star Awards
Theme Park Industry News Roundup #5
Record anniversary edition for Euro Attractions Show More than 8,500 attendees on a record exhibit floor
Record anniversary edition for Euro Attractions Show
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Since 1998, we work in direct contact with manufacturers, suppliers, consultants, owners and operators to publish only reliable and relevant information.

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Disney and General Motors Renew Alliance and

Create a Re-Imagined Test Track Experience

Update : 21:43 Published by François Mayné the 16 January 2012, New.
Disney and General Motors have renewed their long-term business relationship with a new multi-year corporate alliance.

As part of the new alliance, GM will be actively involved with Walt Disney Imagineering in the development of a re-imagined, design-centric Test Track experience. The refurbished Test Track will be presented by one of GM’s most famous brands, Chevrolet. As Chevrolet marks its 100th anniversary, the new alliance agreement enables General Motors to tell its story in new and exciting ways to millions of Guests from around the world and continue as the official vehicle sponsor of Walt Disney World Resort.

“We are excited to renew our long-term alliance with General Motors,” said George Aguel, Senior Vice President, Corporate Alliances for the Walt Disney Company. “This unique agreement extends collaboration between two of the most recognized brands in the world, a relationship that spans over 30 years. The re-imagined Test Track Presented by Chevrolet will continue our shared goal of providing unique and innovative experiences that engage Disney guests in exciting and interactive ways.”

“As a global brand, Chevrolet is looking forward to welcoming Guests from around the world to the re-imagined Test Track,” said Joel Ewanick, Global Chief Marketing Officer for General Motors. “The best of Disney and the best of Chevrolet will come together to bring Guests an immersive experience in the design process of the vehicles they see on the road today and will see in the future .”

Disney and General Motors Renew Alliance andCreate a Re-Imagined Test Track ExperienceDisney and General Motors Renew Alliance andCreate a Re-Imagined Test Track Experience

Plans call for closing the current GM Test Track in April 2012, with an anticipated opening of Test Track Presented by Chevrolet scheduled for fall 2012.

As part of the re-imagining, the Future World attraction will feature a sleek new “Chevrolet Design Center at Epcot” immersing Guests in the fascinating world of automotive design. Amid upbeat music, engaging media, dramatic lighting and a collection of Chevrolet concept cars and model vehicles, guests themselves will become automotive designers – and peer into the future of personal transportation in the process.

At interactive design and styling workstations, Guests will be able to create their own custom concept vehicles. The adventure will then shift into high gear as Guests buckle into their 6-person “SimCar” ride vehicle and put their design through its paces on the exhilarating hills, switchbacks and straight-aways of the Test Track circuit.

Their performance testing complete, Guests will move into a post-show area filled with special effects and be scored on how well their custom concept vehicle did. And of course, Guests will be able see the very latest Chevrolet vehicles in an all-new state-of-the-art showroom.
Written by François Mayné François Mayné Publishing Director » Contact Us
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Epcot (Amusement park)
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Group : Walt Disney Parks & Resorts
Site : disneyworld.disney.go.com
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Sally Corporation
(13 articles found)

Record anniversary edition for the Euro Attractions Show in Paris read more

Bienvenue à Paris! Enthusiasm was reigning among the aisles of the Porte de Versailles exhibition center in Paris last week, while the Euro ...

FEATURE | Sally Corporation - Published on September 29, 2013
Euro Attractions Show 2013 Wrap-Up: Exhibitor's Quotes and Impressions read more

The Euro Attractions Show 2013 ended on a very positive note last week after three intensive days of business meetings and networking events...

FEATURE | Sally Corporation - Published on September 29, 2013
Theme Park Supplier's News of the Week #2 read more

We publish today the second issue of our new Theme Park Supplier's News of the Week series of articles, a review of the latest news and releases of companies supplying the theme park industry worldwide. This weekly report...

NEW | Sally Corporation - Published on July 9, 2013
EAS 2012 - Sally Corporation CEO John Wood highlights new dark rides and animatronics read more

Disney California Adventure, Warner Bros. Movie World Australia, Universal Studios Hollywood, Tokyo DisneySea, LEGOLAND Malaysia, Magic Kingdom… A...

FEATURE | Sally Corporation - Published on October 23, 2012
Merlin Entertainments opens its first LEGOLAND theme park in Asia read more

Merlin Entertainments Group, the second largest visitor attractions operator in the world, opened on September 15 its first LEGOLAND theme park...

NEW | Sally Corporation - Published on September 18, 2012
New Sally Corporation 3D interactive dark ride set for Warner Bros. Movie World in Australia read more

The Australian theme park Warner Bros. Movie World, located in Gold Coast nearby Brisbane, has been working for several months in the utmost...

NEW | Sally Corporation - Published on June 26, 2012
Rich Hill Named Senior Designer by Sally Corporation read more

Rich Hill, who joined Sally Corporation twelve years ago as an artist, and four years ago became a member of the company’s award-winning design t...

CORPORATE | Sally Corporation - Published on December 10, 2011
Ripley’s Scream In The Dark! Thrills Visitors in Thailand. read more

With the opening of Ripley’s Scream In The Dark! on October 29, Sally Corporation’s new interactive screamfest officially became part of the...

NEW | Sally Corporation - Published on November 11, 2011
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