Information

My Account

Theme Park Supplier's News of the Week #12 Bolliger Mabillard, MAURER Rides, ETF Ride Systems, Lo-...

World Waterpark Association Success for WWA's 33th Symposium and Trade Show

Hong Kong Disneyland to introdoce Iron Man Experience First major Marvel attraction planned in 2016

Theme Park Supplier's News of the Week #11 Zamperla, Simworx, Electrosonic, Vortex

Theme Park Industry News Roundup #6 Liseber, Universal Parks and Resorts, IAAPA, Herschend ...

Premier Rides wins €8 million contract with Plopsa Gr... New launch coaster to open at Holiday Park in 2014

Theme Park Industry News Roundup #5 Tokyo Disney Resort, Merlin, European Star Awards

Record anniversary edition for Euro Attractions Show More than 8,500 attendees on a record exhibit floor

Top Stories
Supplier's News
WWA
Hong Kong Disneyland
Supplier's News
Industry News
Premier Rides
Industry News
Euro Attractions Show

Latest Industry News

CORPORATEPublished on January 28, 2014 NewsParcs to take an extended break

EVENTPublished on November 10, 2013 IAAPA Attractions Expo 2013 debuts next week in Orlando

CORPORATEPublished on November 10, 2013 Difficult season for Compagnie des Alpes' amusement parks

NEWPublished on October 21, 2013 Theme Park Supplier's News of the Week #12

EVENTPublished on October 21, 2013 Success for the 33th symposium and trade show of the World Waterpark...

NEWPublished on October 13, 2013 Disney to introduce first major Marvel attraction at Hong Kong...

NEWPublished on October 13, 2013 Theme Park Supplier's News of the Week #11

NEWPublished on October 13, 2013 Theme Park Industry News Roundup – Issue #6

NEWPublished on October 6, 2013 Premier Rides wins €8 million contract to build a launch coaster...

581 articles published » See all articles

Welcome!

NewsParcs is an online trade publication dedicated to theme park industry professionals worldwide.

Since 1998, we work in direct contact with manufacturers, suppliers, consultants, owners and operators to publish only reliable and relevant information.

NewsParcs, connecting the theme park industry!

Supplier's News

NewsParcs will do a full coverage of the IAAPA Attractions Expo 2013 in Orlando to have a look at the latest trends and developments of the global theme park industry.

Follow us on Twitter (@NewsParcs) from November 19 to 22 with the hashtag #IAAPA

Mattel and Ride Entertainment Group Team Up to

Bring Hot Wheel Branded Attractions

Update : 20:54 Published by François Mayné the 2 December 2011, New.

Mattel, Inc. and the Ride Entertainment Group have reached an agreement to bring the excitement of Hot Wheels® into the amusement park industry in the form of Hot Wheels® branded park attractions in North America. Originally introduced by Mattel in 1968, Hot Wheels® is the No. 1 vehicle property in the United States, and one of the most popular toy brands globally.

The Ride Entertainment Group’s role will involve the coordination of all details; from branded attraction design and development to implementing licensed branding. In addition, they will work with both ride suppliers and the parks to ensure that requirements related to timelines, theming and overall design concept are met and executed.

Park guests will be put directly into the driver’s seat as they experience Hot Wheels® branded amusement park attractions. From family-friendly experiences to extreme racing coasters that simulate the feeling of racing through an actual Hot Wheels® track complete with high-speed banks, loops and other exciting elements.

The Ride Entertainment Group is the largest sales agency for branded attractions in the amusement industry and is thrilled to be working with Mattel in bringing the excitement and popularity of Hot Wheels® to life in theme parks around the world.

Mattel and Hot Wheels are represented by Creative Artists Agency.CAA is the world’s leading entertainment and sports agency, representing many of the most successful professionals working in film, television, music, video games, theatre, fashion, and the Internet, and provides a range of strategic marketing and consulting services to corporate clients. CAA is also a leader in sports, representing more than 650 of the world’s top athletes in football, baseball, basketball, hockey, soccer, tennis, and golf, and works in the areas of broadcast rights, corporate marketing initiatives, licensing, and sports properties for sales/sponsorship opportunities.

- - -

Written by François Mayné

François Mayné Publishing Director » Contact Us
» all articles

Ride Entertainment Group (Manufacturer)
United States

» Read more articles...

Site : www.rideentertainment.com

external links

Ride Entertainment Group
(7 articles found)

Theme Park Supplier's News of the Week #7 read more

NewsParcs' Theme Park Supplier's News of the Week is a review of the latest news and releases of companies supplying the theme park industry worldwide. This weekly report covers topics such as corporate announcements, ...

NEW | Ride Entertainment Group - Published on August 25, 2013

Dollywood announces a $300 million investment plan over the next 10 years read more

The company behind the Dollywood entertainment destination in Pigeon Forge, USA, has unveiled a massive 10-year $300 million investment plan...

NEW | Ride Entertainment Group - Published on August 25, 2013

Theme Park Supplier's News of the Week #3 read more

NewsParcs' Theme Park Supplier's News of the Week is a review of the latest news and releases of companies supplying the theme park industry worldwide. This weekly report covers topics such as corporate announcements, ...

NEW | Ride Entertainment Group - Published on July 16, 2013

Ride Entertainment Group highlights Skycoaster success. All-new design to debut in 2013 read more

Ride Entertainment Group recently announced that two new Skycoaster® installations are planned to open in 2013. In their business portfolio ...

NEW | Ride Entertainment Group - Published on October 17, 2012

Galveston Island Historic Pleasure Pier : a new amusement park under construction in Texas read more

Landry's group, which owns and operates several restaurant franchises, hotels and entertainment venues across the United States, currently prepares...

NEW | Ride Entertainment Group - Published on March 11, 2012

Gerstlauer to deliver three projects in North America for the 2012 season read more

For 2012 the German company Gerstlauer is opening many projects worldwide, including three in North America. Across the continent they are opening...

NEW | Ride Entertainment Group - Published on February 7, 2012

Mattel and Ride Entertainment Group Team Up to Bring Hot Wheel Branded Attractions read more

Mattel, Inc. and the Ride Entertainment Group have reached an agreement to bring the excitement of Hot Wheels® into the amusement park industry i...

NEW | Ride Entertainment Group - Published on December 2, 2011